If you’re one of those new age financial advisors who prefer to take their business online rather than work from an office, then chances are that you have heard of the term Search Engine Optimization or SEO for short. SEO is a relatively new term in internet and marketing technology that refers to the act of sensitizing a search engine to your content, such that it recognizes your website and fetches it as a high ranking result whenever a relevant search is made. The term gives an altogether new meaning to online advertisements, as marketing is no more about simply selling the best products or having the largest stock; it is now more about how you choose to sell your services. For financial advisors, for example, it is of utmost importance how you reach out to your clients and expand your base of operations to new horizons and audiences. The first step is obviously getting your financial solutions right. But as soon as that is in order, you need to actually broadcast your a...
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